{"id":1294,"date":"2021-05-10T09:56:52","date_gmt":"2021-05-10T09:56:52","guid":{"rendered":"http:\/\/www.tayabird.com\/?page_id=1294"},"modified":"2024-11-19T09:28:54","modified_gmt":"2024-11-19T09:28:54","slug":"vin-de-terre","status":"publish","type":"page","link":"https:\/\/tayabird.com\/fr\/vin-de-terre\/","title":{"rendered":"VIN DE TERRE - COMMERCE DE GROS DE VINS BIOLOGIQUES"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1294\" class=\"elementor elementor-1294\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fa7034 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fa7034\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-017c32a\" data-id=\"017c32a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9908b0f elementor-widget elementor-widget-text-editor\" data-id=\"9908b0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c9tude de Cas<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958d651 elementor-widget elementor-widget-text-editor\" data-id=\"958d651\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vin de Terre \u2013<br \/>R\u00e9volutionner le Vin Biologique en France<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d78e9b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d78e9b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-186e107\" data-id=\"186e107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-386b974 elementor-widget elementor-widget-spacer\" data-id=\"386b974\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d39faa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d39faa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9cf4d0e\" data-id=\"9cf4d0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df47744 elementor-widget elementor-widget-text-editor\" data-id=\"df47744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9fi<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-34338fd\" data-id=\"34338fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f267fb elementor-widget elementor-widget-text-editor\" data-id=\"3f267fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lors de la cr\u00e9ation de Vin de Terre, premier grossiste en vin biologique en France, dans le sud du pays, le march\u00e9 n\u2019\u00e9tait pas encore pr\u00eat \u00e0 adopter pleinement les vins bio. \u00c0 l\u2019\u00e9poque, le terme \u00ab bio \u00bb \u00e9tait souvent per\u00e7u comme synonyme de vin cher et de qualit\u00e9 incertaine par de nombreux consommateurs fran\u00e7ais, m\u00eame si ce type de vin commen\u00e7ait \u00e0 gagner en popularit\u00e9 \u00e0 Londres. Le d\u00e9fi consistait \u00e0 cr\u00e9er une marque qui mettait en avant la qualit\u00e9, l\u2019artisanat et l\u2019accessibilit\u00e9 des vins, tout en int\u00e9grant subtilement, mais de mani\u00e8re essentielle, leur philosophie biologique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c8fe1a4\" data-id=\"c8fe1a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39a0db elementor-widget elementor-widget-text-editor\" data-id=\"b39a0db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Solution<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a9fa7f6\" data-id=\"a9fa7f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb87ec2 elementor-widget elementor-widget-text-editor\" data-id=\"cb87ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>J\u2019ai \u00e9t\u00e9 mandat\u00e9e par Vin de Terre pour \u00e9laborer une strat\u00e9gie de marque positionnant l\u2019entreprise comme l\u2019avenir de la distribution de vin en France, un endroit o\u00f9 le patrimoine viticole rencontre l\u2019innovation. L\u2019objectif \u00e9tait de mettre en lumi\u00e8re des vins d\u2019exception, produits avec soin, non pas simplement parce qu\u2019ils \u00e9taient biologiques, mais parce qu\u2019ils \u00e9taient bien \u00e9labor\u00e9s et d\u2019un excellent rapport qualit\u00e9-prix. Cette strat\u00e9gie refl\u00e9tait les valeurs fondamentales de l\u2019entreprise :<\/p><ul><li><strong>R\u00e9flexion du terroir :<\/strong>: Mettre en avant des vins qui expriment authentiquement l\u2019environnement dont ils proviennent.<\/li><li><strong>Accessibilit\u00e9<\/strong>: Faire en sorte que les grands vins soient abordables et accessibles \u00e0 tous, sans compromettre la qualit\u00e9 ou la durabilit\u00e9.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2717e8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2717e8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0bd20\" data-id=\"9e0bd20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b386e4a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b386e4a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a1c514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a1c514\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e4ba28\" data-id=\"9e4ba28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d24e9af elementor-widget elementor-widget-text-editor\" data-id=\"d24e9af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c9l\u00e9ments cl\u00e9s du projet de branding :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c1b79f\" data-id=\"5c1b79f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-facc215 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"facc215\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Cartes de visite \u00e9cologiques : Imprim\u00e9es avec des encres v\u00e9g\u00e9tales et en utilisant un minimum de couleurs pour r\u00e9duire l\u2019impact environnemental.<\/li><li>Catalogue digitalis\u00e9 : Aucun catalogue papier n\u2019a \u00e9t\u00e9 imprim\u00e9. \u00c0 la place, des outils num\u00e9riques ont \u00e9t\u00e9 con\u00e7us pour enrichir l\u2019exp\u00e9rience client. Par exemple, les images des bouteilles pouvaient \u00eatre agrandies lors des pr\u00e9sentations commerciales, permettant aux restaurants de visualiser comment elles s\u2019int\u00e9greraient \u00e0 leurs tables.<\/li><li><strong>Strat\u00e9gie de message<\/strong>: Positioned organic wine as a secondary message, emphasizing the quality and value of the wines first to appeal to the skeptical French market.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8659147 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8659147\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160bcc7\" data-id=\"160bcc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5cb388 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5cb388\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9cbb4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9cbb4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3d5ff6\" data-id=\"c3d5ff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee44e00 elementor-widget elementor-widget-text-editor\" data-id=\"ee44e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Strat\u00e9gie de marque<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33414fd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33414fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>J\u2019ai con\u00e7u une identit\u00e9 visuelle \u00e9pur\u00e9e et moderne, qui exprimait professionnalisme et authenticit\u00e9, tout en \u00e9voquant subtilement son engagement pour le bio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad2f184\" data-id=\"ad2f184\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-154c3d5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"154c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"526\" height=\"259\" src=\"https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-LOGO-BIG.jpg\" class=\"attachment-large size-large wp-image-7335\" alt=\"\" srcset=\"https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-LOGO-BIG.jpg 526w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-LOGO-BIG-300x148.jpg 300w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-LOGO-BIG-18x9.jpg 18w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-LOGO-BIG-230x113.jpg 230w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-LOGO-BIG-350x172.jpg 350w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-LOGO-BIG-480x236.jpg 480w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0befe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0befe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d20730\" data-id=\"3d20730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf6e16 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aaf6e16\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"595\" height=\"210\" src=\"https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/vin-de-terre-logo-A4.jpg\" class=\"attachment-full size-full wp-image-7337\" alt=\"\" srcset=\"https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/vin-de-terre-logo-A4.jpg 595w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/vin-de-terre-logo-A4-300x106.jpg 300w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/vin-de-terre-logo-A4-18x6.jpg 18w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/vin-de-terre-logo-A4-230x81.jpg 230w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/vin-de-terre-logo-A4-350x124.jpg 350w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/vin-de-terre-logo-A4-480x169.jpg 480w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96e5b19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96e5b19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b7b9f4\" data-id=\"2b7b9f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c8b6bc\" data-id=\"0c8b6bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7cb29 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1e7cb29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"562\" height=\"562\" src=\"https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square.png\" class=\"attachment-large size-large wp-image-7336\" alt=\"\" srcset=\"https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square.png 562w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square-300x300.png 300w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square-150x150.png 150w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square-12x12.png 12w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square-230x230.png 230w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square-350x350.png 350w, https:\/\/tayabird.com\/wp-content\/uploads\/2024\/11\/VDT-Square-480x480.png 480w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-790dd87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"790dd87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e9da66\" data-id=\"6e9da66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e26f74c elementor-widget elementor-widget-text-editor\" data-id=\"e26f74c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Strat\u00e9gie de message<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52c1fe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c52c1fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>J\u2019ai positionn\u00e9 le vin biologique comme un message secondaire, mettant d\u2019abord l\u2019accent sur la qualit\u00e9 et la valeur des vins pour s\u00e9duire un march\u00e9 fran\u00e7ais initialement sceptique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfdea9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfdea9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-92678ba\" data-id=\"92678ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e20889 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5e20889\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/07\/Stationery-Mockup-Free-Version.png\" class=\"attachment-large size-large wp-image-3110\" alt=\"\" srcset=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/07\/Stationery-Mockup-Free-Version.png 1000w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/07\/Stationery-Mockup-Free-Version-800x600.png 800w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/07\/Stationery-Mockup-Free-Version-300x225.png 300w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/07\/Stationery-Mockup-Free-Version-768x576.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-96a44de\" data-id=\"96a44de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b58dd9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1b58dd9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"595\" src=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-catalogue.png\" class=\"attachment-large size-large wp-image-1297\" alt=\"\" srcset=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-catalogue.png 842w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-catalogue-800x565.png 800w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-catalogue-300x212.png 300w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-catalogue-768x543.png 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44ce7b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ce7b9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-634c7d6\" data-id=\"634c7d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd5d2bc elementor-widget elementor-widget-image\" data-id=\"cd5d2bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.tayabird.com\/wp-content\/uploads\/2021\/05\/Untitled-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f4b479\" data-id=\"7f4b479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bf6e34 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9bf6e34\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"595\" src=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/bottle-pack.png\" class=\"attachment-large size-large wp-image-2271\" alt=\"\" srcset=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/bottle-pack.png 842w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/bottle-pack-800x565.png 800w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/bottle-pack-300x212.png 300w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/bottle-pack-768x543.png 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3e6adf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3e6adf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bdaf70\" data-id=\"7bdaf70\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd02cb6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dd02cb6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.vindeterre.fr\/main-home\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"595\" src=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-website.png\" class=\"attachment-large size-large wp-image-1298\" alt=\"\" srcset=\"https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-website.png 842w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-website-800x565.png 800w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-website-300x212.png 300w, https:\/\/tayabird.com\/wp-content\/uploads\/2021\/05\/VDT-website-768x543.png 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42f361f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42f361f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-181206c\" data-id=\"181206c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d7c7e77\" data-id=\"d7c7e77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caed2d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caed2d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-de87a5e\" data-id=\"de87a5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e179a80 elementor-widget elementor-widget-text-editor\" data-id=\"e179a80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>R\u00e9sultats<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3566f87\" data-id=\"3566f87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5eb002 elementor-widget elementor-widget-text-editor\" data-id=\"e5eb002\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>D\u00e8s sa premi\u00e8re ann\u00e9e, Vin de Terre a remport\u00e9 le <strong>prix de Start-Up de l\u2019Ann\u00e9e<\/strong>, une distinction attribu\u00e9e \u00e0 la force de son branding et de son storytelling.<\/li><li>Au cours des 13 derni\u00e8res ann\u00e9es, l\u2019entreprise a construit une client\u00e8le impressionnante, fournissant des vins \u00e0 des restaurants \u00e9toil\u00e9s Michelin ainsi qu\u2019\u00e0 des brasseries locales.<\/li><li>La marque reste un pionnier sur le march\u00e9 du vin biologique, fid\u00e8le \u00e0 son ethos de durabilit\u00e9 et d\u2019accessibilit\u00e9 tout en prosp\u00e9rant dans un march\u00e9 autrefois r\u00e9ticent.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6c16aed\" data-id=\"6c16aed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf11d82 elementor-widget elementor-widget-text-editor\" data-id=\"cf11d82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le\u00e7ons Apprises<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0b7cda1\" data-id=\"0b7cda1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2999b elementor-widget elementor-widget-text-editor\" data-id=\"6c2999b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>Ce projet a d\u00e9montr\u00e9 l\u2019importance d\u2019adapter le branding aux perceptions sp\u00e9cifiques du march\u00e9 local. En mettant l\u2019accent sur la qualit\u00e9 et la valeur plut\u00f4t que sur l\u2019\u00e9tiquette \u00ab biologique \u00bb, Vin de Terre a su se d\u00e9marquer dans un march\u00e9 exigeant. De plus, des choix de design r\u00e9fl\u00e9chis, comme l\u2019impression \u00e9coresponsable et l\u2019innovation num\u00e9rique, ont renforc\u00e9 l\u2019engagement de l\u2019entreprise envers la durabilit\u00e9.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18cc400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18cc400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a572324\" data-id=\"a572324\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4447a95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4447a95\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbbff5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbbff5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8127bf0 animated-slow elementor-invisible\" data-id=\"8127bf0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:2000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c48ee7 elementor-widget elementor-widget-text-editor\" data-id=\"9c48ee7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00ab Nous allons bient\u00f4t c\u00e9l\u00e9brer notre 10e anniversaire. L\u2019entreprise a travers\u00e9 de grandes p\u00e9riodes de hauts et de bas et en partie, cela est d\u00fb \u00e0 l\u2019identit\u00e9 de marque exceptionnelle que Taya a cr\u00e9\u00e9e pour nous. Je me r\u00e9f\u00e8re encore au document de positionnement de la marque pour guider mes prises de d\u00e9cision. Je suis toujours tr\u00e8s satisfait de l\u2019identit\u00e9, elle n\u2019a pas vieilli, elle reste fra\u00eeche et moderne\u2026 surtout dans cette industrie. Je re\u00e7ois constamment des compliments sur l\u2019apparence et la sensation de la marque. Elle a fait un travail incroyable, me fournissant exactement ce dont j'avais besoin, mais que je ne savais pas que j'avais besoin au moment o\u00f9 nous avons lanc\u00e9 l'entreprise. \u00bb<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f6dbc elementor-widget elementor-widget-text-editor\" data-id=\"68f6dbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: right;\">Ewan Bird, propri\u00e9taire de Vin de Terre<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb1f2dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb1f2dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edb7c8e\" data-id=\"edb7c8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d14e643 elementor-widget elementor-widget-text-editor\" data-id=\"d14e643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/tayabird.com\/fr\/case-studies\/\">revenir aux \u00e9tudes de cas<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study Vin de Terre \u2013Pioneering France\u2019s Organic Wine Revolution THE Challenge When Vin de Terre, the first organic wine wholesaler in [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"footnotes":""},"class_list":["post-1294","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/pages\/1294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/comments?post=1294"}],"version-history":[{"count":121,"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/pages\/1294\/revisions"}],"predecessor-version":[{"id":7344,"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/pages\/1294\/revisions\/7344"}],"wp:attachment":[{"href":"https:\/\/tayabird.com\/fr\/wp-json\/wp\/v2\/media?parent=1294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}